The agency's latest accolade is one of several, including five nominations on Transform Magazine's Transform Awards North America 2024 shortlist, as well as seven gold and six silver Davey Awards. In its announcement, MarTech Outlook highlighted LO:LA's innovative "Return on Ideas" (ROI) approach, which, whether managing large campaigns or executing smaller projects, focuses on identifying the brand elements that resonate most deeply with consumers.
More details are available at https://www.thelolaagency.com/post/how-i-hire-for-a-creative-role-as-relevant-today-as-it-was-when-i-wrote-it-10-years-ago
MarTech Outlook is a monthly magazine that educates readers about the latest trends and tools in marketing technology, along with insights from the industry's top Chief Marketing Officers. The publication provides a platform for companies to raise awareness of their solutions, with each proposal vetted by MarTech Outlook's panel of industry experts.
The magazine acknowledged LO:LA as a modern, innovative brand development agency that specializes in helping businesses connect with customers, grow, and thrive. LO:LA CEO Nicholas Platt says: "For all our clients, we reexamine the core 'why' of their brand, providing a radical interpretation that directly communicates their value proposition to consumers."
LO:LA's "Brand In A Box" solution was also recognized in MarTech Outlook for its innovative approach. This detailed four-phase process begins with immersive brand exploration, including stakeholder engagement, data analysis, and research. The team then leverages these insights to develop compelling branding strategies and visual identity for a smooth brand roll-out that drives audience engagement.
"Amidst business expansions, brand definitions often become muddled, especially when leadership transitions occur, leading to disparities in how different stakeholders perceive the brand," MarTech Outlook's appraisal explains. "LO:LA adeptly navigates such scenarios, facilitating seamless market expansions by aligning brand messaging with the fundamental mission."
LO:LA is on a mission to re-imagine advertising creative that resonates and is "Made with Love."
"Nick's consultative approach to brand discovery and meaning is what sets him apart," one satisfied client said. "He was instrumental in defining my 'why,' 'what,' and 'how' in my practice. Everything after that was easy."
Further information is available at https://www.thelolaagency.com/post/how-i-hire-for-a-creative-role-as-relevant-today-as-it-was-when-i-wrote-it-10-years-ago
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